Shipping liquids is especially tricky in the small-parc […]
Shipping liquids is especially tricky in the small-parcel delivery environment where packages could find themselves oriented in any direction. Ecommerce titan Amazon rose to the challenge, and worked with a key closure supplier to engineer a trigger sprayer and bottle finish for brands that passes its stringent performance criteria, while cutting rework time and costs.
company gave Rieke three criteria:
1. Eliminate leaks, rather than simply reduce or contain them.
2. Provide an equivalent or better than brick-and-mortar experience for the customer—that is, for convenience, have no inner seals to remove and a product that is ready to use.
3. Allow consumers to remove the closure—to refill the bottle, for example—which required a redesign of the closure’s ratchets.
The patented Ultimate-E hits on all points, and offers an omni-channel solution for brands looking to expand into ecommerce while preventing proliferation of stock-keeping units (SKUs).
It also helps cut down on merchandise damage during ecommerce shipping, which costs millions of dollars annually (think of window cleaner leaking on a $350 pair of Bose headphones when shipped in the same order and case).